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In this episode of SmartStayShow, we uncover the secrets behind top-performing vacation rentals with Mark Lumpkin, sales director at STRCRIBS. From bachelorette-themed escapes in Nashville to hidden speakeasies and glow-in-the-dark mini-golf, Mark shares expert tips on designing spaces that attract guests—and boost revenue.

We dive into bold colors, eye-catching murals, and Instagrammable moments that make listings pop. Whether you're a new host or a seasoned investor, this episode is packed with game-changing insights to help you stand out.

Things we discussed in this episode:

  • Evolving Guest Expectations – How short-term rental guests expect more than they did 10 years ago, making amenities and design essential for success.
  • Defining Your Guest Avatar – Understanding your ideal guest (families, couples, bachelor/bachelorette groups) and tailoring the rental experience accordingly.
  • Themed Rentals & Market-Specific Design – Examples like bachelorette-themed homes in Nashville, Disney-themed rentals in Orlando, and ski-lodge aesthetics in Colorado.
  • High-Impact Amenities – Features that increase bookings, such as hot tubs, barrel saunas, coffee bars, and even pickleball courts.
  • Balancing Niche vs. Broad Appeal – The risk of hyper-themed rentals (like college football houses) and finding the right level of specialization.
  • Bold Design & Color Psychology – How vibrant colors, murals, and statement pieces help listings stand out in crowded markets.
  • Photography & Staging Strategies – Using professional photos, lifestyle images, and seasonal shots to capture attention and increase bookings.
  • Budget-Friendly Upgrades – Small investments like blackout curtains, high-quality bedding, and unique wall art that enhance guest experience.
  • Financing for Rental Upgrades – STR Cribs' 0% financing option to help hosts afford high-impact improvements without upfront costs.
  • Innovative & Unique Amenities – Creative installations like speakeasies, indoor mini-golf, and hidden game rooms to create unforgettable stays.

Get in touch with Mark:

➢ Subscribe:    / @smartstayshow  

  • 00:00 – Intro & Guest Intro
  • 00:34 – Guest Expectations
  • 01:28 – Know Your Guest
  • 03:06 – Winning Themes
  • 07:11 – Best Amenities
  • 09:16 – Murals & Instagram
  • 11:14 – Power of Color
  • 23:44 – Why Photos Matter
  • 25:41 – Crazy Amenities
  • 28:30 – Future Trends What makes a short-term rental truly unforgettable?

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