--- title: Expert Airbnb Investing Tips from a Top STR Agent - with Avery Carl description: Avery Carl of The Short Term Shop talks about her growth as a STR investor and as a leading STR-focused real estate agent. image: https://str.legal/hubfs/Avery-Carl-new-headshot.jpg.webp --- [Skip to main content](https://str.legal/smartstay-show/avery-carl#main) [![FullLogo_Transparent_NoBuffer-2](https://str.legal/hs-fs/hubfs/FullLogo_Transparent_NoBuffer-2.png?width=300&height=82&name=FullLogo_Transparent_NoBuffer-2.png) ![FullLogo_Transparent_NoBuffer-2](https://str.legal/hs-fs/hubfs/FullLogo_Transparent_NoBuffer-2.png?width=300&height=82&name=FullLogo_Transparent_NoBuffer-2.png) ![FullLogo_Transparent_NoBuffer-2](https://str.legal/hs-fs/hubfs/FullLogo_Transparent_NoBuffer-2.png?width=300&height=82&name=FullLogo_Transparent_NoBuffer-2.png) ![FullLogo_Transparent_NoBuffer-2](https://str.legal/hs-fs/hubfs/FullLogo_Transparent_NoBuffer-2.png?width=300&height=82&name=FullLogo_Transparent_NoBuffer-2.png)](https://str.legal) - [Podcast](https://str.legal/smartstay-show) - [Contact Us](https://str.legal/contact) Open main navigation Close main navigation - [Podcast](https://str.legal/smartstay-show) - [Contact Us](https://str.legal/contact) - Search - [Get Started](https://str.legal/get-started) [Get Started](https://str.legal/get-started) Search [SmartStay Show](https://str.legal/smartstay-show) # Expert Airbnb Investing Tips from a Top STR Agent - with Avery Carl ![Rory Gill](https://app.hubspot.com/settings/avatar/52a7403c0c5152799543ceb531cdb16d) Nov 7, 2024 7:00:00 AM In this episode, we explore the ever-evolving world of short-term rentals with our special guest, Avery Carl. From rocker and bartender to real estate authority, Avery’s journey is packed with lessons on resilience, adaptability, and forging your own path. After discovering that the corporate life wasn’t for her, Avery and her husband Luke began investing in long-term rentals, only to shift gears toward short-term rentals in the Smoky Mountains – a market with massive potential. Today, as founder of The Short Term Shop, Avery helps others succeed in the rental industry by combining her expertise with a unique personal touch. Tune in as Avery dives deep into what it takes to thrive in the short-term rental world, insights into navigating market trends, and the tried-and-true strategies that have driven her success. Whether you’re new to investing or an experienced owner, this episode is filled with actionable tips to elevate your rental game. Things we discussed in this episode: - Avery's journey from rocker to real estate mogul - Her background in the music industry and corporate world - The decision to transition into real estate, starting with long-term rentals - The discovery of short-term rentals and the Smoky Mountains market - The importance of understanding and investing in desirable vacation markets - Avery's approach to evaluating markets based on cash flow and stability, rather than just high cash-on-cash returns - The challenges of managing properties in less desirable areas and the impact of surrounding properties - The current market trends, including the impact of high interest rates and the mix of buyers and sellers - Avery's advice for new investors, emphasizing the value of authenticity and personal connection - The expansion plans for Avery's company, The Short Term Shop, and the importance of being open to new markets Get in touch with AVERY: - Website - [https://theshorttermshop.com/](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa09adXZFNGNuNXpDYm5YUDVwSW5XQ0ZKWmN1UXxBQ3Jtc0trZTR3cVBGY2xJMVZ4YzdndEt5dVZvMjNkLUlBZjhhbFRuc0N3b0t4N0VaOHlKWTV4azRvZGUwamtheGtpd0Y4TmV1b2RmQlZOcVhsVW5Dc0N3eHBveS1XNkVVM3o3Nm9OUGtmbHRITmMyLUlGVmdtQQ&q=https%3A%2F%2Ftheshorttermshop.com%2F&v=L_w4weN9pK8) - Email - [avery@averycarl.com](mailto:avery@averycarl.com) - Youtube - [  ![](https://www.gstatic.com/youtube/img/watch/yt_favicon_ringo2.png) / theshorttermshop  ](https://www.youtube.com/c/TheShortTermShop) - Instagram - [ ![](https://www.gstatic.com/youtube/img/watch/social_media/instagram_1x.png) / theshorttermshop  ](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbUxKZWh3MjY2ZE9GdlBjSHIzTnp0WFRya0dyUXxBQ3Jtc0tsNkhWemZIQzdrLVZ5YnlfM2RLWWZiRWVIc3hyTlh1eTBlNTk1aFFIM1dCU1Rkb3NOZ1V4enNJYTloX0JhMENUWlhCVVFpVmxBOVdzeTZxVVhYSWF5LVNGM1p5RjJ2ZklPUy1iU25vSzNLMThNcWtXaw&q=https%3A%2F%2Fwww.instagram.com%2Ftheshorttermshop%2F&v=L_w4weN9pK8) ➢ Subscribe: [  ![](https://www.gstatic.com/youtube/img/watch/yt_favicon_ringo2.png) / @smartstayshow  ](https://www.youtube.com/channel/UC9hSZeHoPAwF2bcEib0RCvg) - [0:00:00](https://www.youtube.com/watch?v=L_w4weN9pK8&t=0s) Avery's Journey - [0:00:25](https://www.youtube.com/watch?v=L_w4weN9pK8&t=25s) Background in Music & Corporate - [0:02:17](https://www.youtube.com/watch?v=L_w4weN9pK8&t=137s) Transitioning to Real Estate - [0:07:46](https://www.youtube.com/watch?v=L_w4weN9pK8&t=466s) Choosing the Smoky Mountains - [0:14:00](https://www.youtube.com/watch?v=L_w4weN9pK8&t=840s) Evaluating ROE vs. Cash Flow - [0:17:31](https://www.youtube.com/watch?v=L_w4weN9pK8&t=1051s) Current Market Trends - [0:21:54](https://www.youtube.com/watch?v=L_w4weN9pK8&t=1314s) Advice for New Investors - [0:24:03](https://www.youtube.com/watch?v=L_w4weN9pK8&t=1443s) Financing Advantages of STRs - [0:28:24](https://www.youtube.com/watch?v=L_w4weN9pK8&t=1704s) Lessons from Hosting the Podcast - [0:28:39](https://www.youtube.com/watch?v=L_w4weN9pK8&t=1719s) Keeping an Open Mind in Real Estate **Tags:** ### Related Articles ### Comments ![SmartStay Coaching (transparent background).png-3](https://str.legal/hubfs/SmartStay%20Coaching%20(transparent%20background).png-3.avif) ### Short-Term Rental Counsel + Coaching Welcome to the SmartStay Show, where profit meets strategy for short-term rental hosts. Hosted by STR.Legal Attorney Rory Gill and 30-time Airbnb Superhost Jason Muth, this podcast is your go-to resource for mastering the world of vacation rentals on platforms like Airbnb and Vrbo. Each episode is packed with actionable tips and real-life strategies designed to help you maximize your income while safeguarding your property. Whether you're just starting out or looking to enhance your existing listings, the SmartStay Show covers everything from pricing optimization and guest communication to legal compliance and automation tools. With expert advice from seasoned hosts and industry insiders, we provide the playbook for turning your rental into a top-performing asset. What sets us apart is our focus on owners of small but mighty portfolios. You don’t need to own dozens of properties to succeed — we specifically cater to hosts who self-manage and want to get the most out of their vacation rentals.   ###### Categories ###### Recent Posts [![FullLogo_Transparent_NoBuffer](https://str.legal/hs-fs/hubfs/FullLogo_Transparent_NoBuffer.png?width=250&height=142&name=FullLogo_Transparent_NoBuffer.png)](https://str.legal) 40R Merrimac Street, Suite 201 East Newburyport, MA 01950   [978-351-9050](tel:9783519050)   ©2026 STR Legal PC. All rights reserved. Licensed in Massachusetts and New Hampshire.  [Privacy Policy](https://str.legal/privacy). - - - ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Rory Gill", "url" : "https://str.legal/smartstay-show/author/rory-gill" }, "dateModified" : "2025-01-03T15:03:49.326Z", "datePublished" : "2024-11-07T12:00:00.000Z", "headline" : "Expert Airbnb Investing Tips from a Top STR Agent - with Avery Carl", "image" : [ "https://str.legal/hubfs/Avery-Carl-new-headshot.jpg.webp" ], "mainEntityOfPage" : { "@id" : "https://str.legal/smartstay-show/avery-carl", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://str.legal/hubfs/FullLogo_Transparent_NoBuffer.png" }, "name" : "STR Legal" } } ```